![]() We’ve doubled down with our gaming studio as we see so much potential on the Roblox platform. ![]() Now that our game is free to play we’ve seen a steady income stream of $150,000 to $300,000 a month. ![]() “It was all worth it though as in our first 30 days of release we grossed over $350,000 in revenue in a paid access beta. “The investment to get our game Overlook Bay out to market was roughly $120,000 and nearly one year of work,” says Letter. If Overlook Bay had failed it would have been a big loss, but fortunately it has achieved more than anyone expected already. Whereas starting a new channel or even a merch line doesn’t take too much investment, launching a game takes a considerable amount of time and money, even if the marketing side of things was mostly done through Letter herself. There was a significant risk to this venture, unlike many of the other projects that Letter has created over the past few years to diversify her business. With our studio's success, we were able to hire eight full-time employees and started producing a second game.” “Overlook Bay was our first release as a studio and it launched in beta July 27th 2020, grossing over $1,500,000 in revenue in just four short months. “Our studio produces games on the Roblox platform for players of all ages, genders and interests,” says Letter.
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